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News
FOR IMMEDIATE RELEASE
December 18, 2007
Contact: Christy Post
Director of Marketing and Strategic Planning
(585) 473-4000, extension 206
cpost@artsrochester.org
Arts & Cultural Council for Greater Rochester Re-Launching Metropolitan Magazine; Bringing Advertising Sales and Production In-House
Rochester , NY , December 18, 2007 – The Arts & Cultural Council for Greater Rochester will re-launch Metropolitan magazine this spring as an independently published magazine. Beginning in January 2008, the Arts & Cultural Council will conduct advertising sales and manage production for the magazine directly.
The Arts & Cultural Council began publishing Metropolitan in 2005 in partnership with Just Business, Inc. Based in Ohio, Just Business works with arts organizations nationally to support production and advertising sales for locally distributed magazines. “We are grateful to Just Business for helping us get Metropolitan off the ground,” says Sarah Lentini, President and CEO of the Arts & Cultural Council. “Metropolitan has been warmly received in the community and as our readership has grown we’ve realized that doing advertising sales directly will help us further our mission of promoting the region’s creative sector. We will not only retain all advertising revenues, but will have the opportunity to be more flexible and creative with advertisers. Additionally, in this transition we will bring all revenues associated with the magazine to the greater Rochester area. We’ll use local designers, local printers, and a local distribution company.”
Metropolitan is the premiere source for information about arts and culture in the greater Rochester region. Each issue of Metropolitan includes full-length feature articles about the region’s creative sector, including artists, innovators, cultural organizations, exhibits, performances and events, along with the region’s most comprehensive quarterly events calendar. Published quarterly in January, April, July and October, Metropolitan has a distribution of 15,000 and an estimated readership of over 60,000. Metropolitan is mailed directly to nearly 1,500 Arts & Cultural Council members and donors, and is distributed free through the area’s most popular destination points, including George Eastman House, Strong National Museum of Play, Rochester Museum & Science Center, Geva Theatre, and Genesee Country Village & Museum, to name just a few. Metropolitan is also distributed through hotels and lodging facilities throughout the region, as well as in coffeehouses and bookstores.
For more information about Metropolitan, including publication schedules and ad rates, contact Christy Post, Director of Marketing and Strategic Planning, at (585) 473-4000, extension 206, or via email at cpost@artsrochester.org.
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The Arts & Cultural Council for Greater Rocheste r is a nonprofit corporation serving arts and culture in the 10-county greater Rochester region. Our mission is to strengthen and promote the region’s creative sector through grant programs, constituent services, and special initiatives; and to act as an advocate, planner, and funder, supporting artistic vitality and cultural diversity throughout the region. For more information about our programs and services, visit www.artsrochester.org.
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